One of the things I take from Sunstein’s work is that people don’t rely only on their own judgments they think in social networks.
Sunstein is a celebrated Harvard Law professor who studies, among many other things, how informational cascades work. I take this example from a paper by Cass Sunstein that is awaiting publication with The Journal of Beatles Studies (you knew there had to be one, right?). When “Love Me Do” was released in late 1962 with little support and low expectations from their label, a different kind of champion - fans back in Liverpool - helped build up a wave of support for the song. They had two enthusiastic admirers who worked in the music publishing arm of EMI who pushed until the company offered the Beatles a recording contract. They had a fanatically committed manager in 27-year-old Brian Epstein. But they had something else: early champions. So how did the Beatles make it? Obviously, they had talent that was going unrecognized. “We know these things.” A dejected John Lennon said that they thought “that was the end.” “The boys won’t go,” one company’s representatives said.
Every record label they approached rejected them. If ever there was a group that could rise to the top on the basis of sheer creative genius, it was them.īut that’s not how it looked at first. Let me hold up the Beatles to explain what I’m talking about. Excellence is a requirement, but often it’s not enough. The standard answer is: Be really excellent at your craft and you will become renowned. Let’s say you’re a musician, artist or actor with dreams of making it big.
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